Google Analytics: SEO Dashboard
Connect and Visualize Google Analytics Data in Datadeck
How to make a Google Analytics SEO dashboard?
Some Key SEO Cards – You can make a dashboard or use these cards to visualize critical data.
1.Total Organic Visits
Explanation – Shows the number of people visiting your website via search engines each day. Great for getting a sense of how well your site is attracting visitors and how your marketing efforts may be affecting your online buzz factor.
Metrics – Session
Category – Date
Graph Type – Line
Date Range – Last 7 Days
2. Top Keywords (Visits and Conversions)
Explanation – Shows the keywords people are typing into search engines before they land on your website.
2.Metrics – Sessions + Goal Completions
Category – Keyword
Graph Type – Table
Date Range: Perhaps select “Last month” or set a custom range for whatever period seems appropriate.
3. Top Organic Landing Pages
Explanation – This shows the pages of your site that receive the most organic traffic.
Metrics – Entrances
Category – Landing Page
Graph Type – Table
Date Range – Perhaps start with the last three months.
Filter – Medium/Exact Matches/Organic
4. Top Organic Keywords Against Bounce %
Explanation – This shows the bounce rate of visitors to your site who arrive via certain keywords. It is important for understanding what visitors are finding your site content useful and how you can better tailor your campaigns towards these visitors and the visitors who have a lower bounce rate.
2 Metrics – Sessions + % Bounce Rate
Category – Keyword
Graph Type – Table
Date range – Set as appropriate
5. Most Successful Keywords By Goals
Explanation – This shows you which keywords are bringing you the ideal visitors. Once you know this, you can tailor your campaigns towards these keywords and optimize your site for them to encourage more of this traffic.
2 Metrics – Goal Completions + Goal Conversion Rate
Category – Keyword
Date Range – Set as appropriate
Graph Type – Table
Filter – Medium/Exact Matches/Organic
6. Best Organic Landing Pages (Goal Completions & Conv. Rate)
Explanation – This will show you which of your landing pages is leading the most visitors to Convert and complete goals you have set up in Google Analytics. Knowing this can help you optimize your site and better focus your marketing campaigns.
2 Metrics – Goal Completions + % Goal Conversion Rate
Category – Landing Page
Date Range – Set as appropriate
Graph Type – table
Filter – Medium/Exact Matches/Organic