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Google Adwords : Sample Dashboard

Connect and Visualize Google Adwords Data in Datadeck

Which key metrics need to be visualized?

Here is an Example How to Setup An Adwords Dashboard

We will also show you what key metrics and cards you might want to use!


Now that you have connected Datadeck to your Adwords account, you can create a Dashboard that shows your Adwords data, or even displays it alongside data from any other data sources you have connected to. (If you’re having trouble connecting your data source, please contact support through the chat button on Datadeck’s interface)

Adwords Cards

1.  Expenditure

Explanation – This shows the amount you are spending on your campaigns each day.

Metrics – Cost

Category – Day

Graph Type – Line

Filters – None

Date Range – Set as appropriate

2.  Clicks per Day

Explanation – This shows the number of clicks on your Ads per day, within a defined time.

Metrics – Clicks

Category – Day

Graph Type – Stacked Column

Filters – None

Date Range – Set as appropriate

3.  Clicks by Country

Explanation – Shows a world map, revealing where most of your Ad clicks came from. (Can look great on reports)

Metrics – Clicks

Category – None

Graph Type – Map

Filters – None

Date Range – Set as appropriate

4.  Impressions by Keywords

Explanation – Shows which keywords were typed into search engines before your ads were shown.

Metrics – Impressions

Category – Search Keyword

Graph Type – Table

Filters – None

Date Range – Set as appropriate

5.  Clicks vs. Impressions

Explanation – This shows the ratio between your clicks and impressions, which helps explain how effective your ad campaigns were. If you were getting a lot of impressions but low clicks, your ads might need adjusting.

2 Metrics – Impressions, Clicks

Category – Week

Graph Type – Grouped Column

Filters – None

Date Range – Set as appropriate

6.  Ad vs. Average Position

Explanation – This shows what rank your ads were placed alongside other ads in Google searches. No. 1 being the highest.

Metrics – Avg. Position

Category – Ad

Graph Type – Table

Filters – None

Date Range – Set as appropriate

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Google Adwords : Sample Dashboard