Which key metrics to visualize from Ptengine?

Login to your Ptengine account or Sign-Up for Ptengine for Free!

Here is How to Setup A Ptengine Dashboard

We will also show you what key metrics and cards you might want to use!

Now that you have connected Datadeck to your Ptengine account, you can create a Dashboard that shows your Ptengine data, or even displays it alongside data from any other data sources you have connected to. (If you’re having trouble connecting to Ptengine, please contact support through the chat button on Datadeck’s interface)

Below is a list of some of the categories and metrics you should use to create some other Ptengine cards we think might be useful. Of course, it is up to you to decide what you want to see on your dashboards. That’s the beauty of Datadeck!

There are some more advanced features of the card editor and Dashboards. The most important thing to understand is that the best way to learn is by doing, and you will save yourself a fantastic amount of time and effort in the future once you’re set up. Remember, you can click the blue icon at the bottom right-hand corner of Datadeck at any time to chat live with our customer support. They will be more than happy to help you with any problems you have or to advise you on what data you should be looking at.

Ptengine Cards

1. New Visitor Trend

Explanation – This card shows you your unique visits against “new” visits. This means that people who have already visited your site will be removed from the results.

2 Metrics – New Visits, Unique Visitors (UV)

Category – Day of month

Graph Type – Line

Filters – None

Date Range – Set as appropriate

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2. Avg Visit Duration

Explanation – How long on average visitors are spending on your site. A good indicator of how engaging your site’s content is.

2 Metrics – Avg. Visit Duration

Category – Day of month

Graph Type – Line

Filters – None

Date Range – Set as appropriate

3. Bounce Rate & Exit Rate

Explanation – Shows the bounce rate and exit rate of your pages against Unique Visitors.

3 Metrics – % Exit, Bounce Rate, Users

Category – Day of month

Graph Type – Grouped Column

Filters – None

Date Range – Set as appropriate

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4. Sessions by State

Explanation – This shows the region of a specific country sending the most amount of traffic, on a country map card. If you select World instead of Country, you will see a world map

Metrics – Sessions

Category – Country – United States

Graph Type – Map

Filters – None

Date Range – Set as appropriate

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5. Users by Traffic Source

Explanation – This shows how people are arriving at your site, like direct traffic, referrals, or from which search engines.

Metrics – Unique Visitors (UV)

Category – Source

Graph Type – Donut

Filters – None

Date Range – Set as appropriate

6. Users by Device Type

Explanation – Shows whether visitors are using Desktop, tablet or mobile.

Metrics – Unique Visitors (UV)

Category – Device Type

Graph Type – Donut

Filters – None

Date Range – Set as appropriate

7. Visitor by OS

Explanation – Shows what operating system users prefer – Safari, Firefox, Chrome, etc.

Metrics – Unique Visitors (UV)

Category – OS

Graph Type – Donut

Filters – None

Date Range – Set as appropriate

8. Visitors by Page

Explanation – Shows which pages your traffic is visiting. It can indicate what content is working best on your site and what content is lacking exposure or needs reworking.

Metrics – Visits, Unique Visitors (UV)

Category – Page Title

Graph Type – Table

Filters – None

Date Range – Set as appropriate

9. Ptengine Heatmap Card

Explanation – You can add one of our heatmaps into a dashboard. The method is slightly different to other cards:

When you click “Add a card” There will be an option to import a heat map from Ptengine:

You will then be presented with the window below:

In Ptengine, you need to navigate to the heatmap you are hoping to display, then click the share link in the upper toolbar:

After clicking through, you can then copy the URL and paste that into the window in Datadeck, and click “Save.”

The heat map will then be added to your dashboard and will update automatically with any new data.

Try Ptengine Today! Sign-Up for Ptengine for Free!

Which key metrics to visualize from Facebook Ads?

Here is an example on How to Setup A Facebook Ads Dashboard

We will also show you what key metrics and cards you might want to use!

Now that you have connected Datadeck to your Facebook account, you can create a Dashboard that shows your Facebook Ads data, or even displays it alongside data from any other data sources you have connected to. (If you’re having trouble connecting to Facebook, please contact support through the chat button on Datadeck’s interface)

Facebook Ads Cards

1. Spending by Day

Explanation – This shows the amount of money spent on ads, post boosts etc

Metrics – Amount Spent

Category – Day

Graph Type – Line

Filters – None

Date Range – Set as appropriate

2.  Reach

Explanation – This shows the reach your ads had over time.

Metrics – Reach

Category – Day

Graph Type – Line

Filters – None

Date Range – Set as appropriate

3. Cost Per 1,000 People Reached

Explanation – Shows per month what the average cost per 1,000 people you reached is.  Great for seeing if you are successfully optimizing your campaigns and making them more cost effective.

Metrics – Cost Per 1,000 People Reached

Category – Month

Graph Type – Column

Filters – None

Date Range – Set as appropriate

4. Age vs Likes

Explanation – This doughnut chart shows the proportion of people within certain age bands and how many “likes” they gave your posts.

Metrics – Post likes

Category – Age

Graph Type – Donut

Filters – None

Date Range – Set as appropriate

5. People Taking Action vs Country

Explanation – A look at where in the world your Facebook page and posts are receiving the most interaction in the form of comments, likes and shares.

Metrics – People Taking Action

Category – Country

Graph Type – Bar

Filters – None

Date Range – Set as appropriate

6. Progress Bar (3000 Post Likes!)

Explanation – You can create progress bars to keep track of specific targets. Here are the details for setting up a target for 3000 post likes:

Metrics – Post Likes

Goal Value – 3000 (as an example)

Graph Type – Progress Bar (Bottom of list)

Filters – None

Date Range – Set as appropriate

7. Campaign vs Link Clicks

Explanation – You can see what links from your campaigns gathered the most clicks.

Metrics – Link Clicks

Category – Campaign

Graph Type – Table

Filters – None

Date Range – Set as appropriate

Sort – Link Clicks, Descending

After connecting your excel sheet to Datadeck, you will be directed to the edit page so that you can change the field type, rename the columns titles and other settings

1. Date Format – Click on the Date field and select the supported date format

2. Date/time – Currently the following date formats are supported

3. Time – the following time formats are currently supported

** We at Datadeck are constantly improving and making changes and understand the need for many more Date and Time formats, we will add them in future updates

1. Click Manage data
   
2. Select the spreadsheet you’d like to edit and click Edit data format
   
3. A new screen will load where you can edit each column. In this sample you can see the value of the column is set to “currency”. Make sure your data is labelled correctly, this will help to manage and visualize your data much quicker.
   
4. Click Save when you are ready
5. Go to your dashboard and use your changed metrics

How to make a Google Analytics SEO dashboard?

Some Key SEO Cards – You can make a dashboard or use these cards to visualize critical data.

1.Total Organic Visits

Explanation – Shows the number of people visiting your website via search engines each day. Great for getting a sense of how well your site is attracting visitors and how your marketing efforts may be affecting your online buzz factor.

Metrics – Session

Category – Date

Graph Type – Line

Date Range – Last 7 Days

2. Top Keywords (Visits and Conversions)

Explanation – Shows the keywords people are typing into search engines before they land on your website.

2.Metrics – Sessions + Goal Completions

Category – Keyword

Graph Type – Table

Date Range: Perhaps select “Last month” or set a custom range for whatever period seems appropriate.

3. Top Organic Landing Pages

Explanation – This shows the pages of your site that receive the most organic traffic.

Metrics – Entrances

Category – Landing Page

Graph Type – Table

Date Range – Perhaps start with the last three months.

Filter – Medium/Exact Matches/Organic

4. Top Organic Keywords Against Bounce %

Explanation – This shows the bounce rate of visitors to your site who arrive via certain keywords. It is important for understanding what visitors are finding your site content useful and how you can better tailor your campaigns towards these visitors and the visitors who have a lower bounce rate.

2 Metrics – Sessions + % Bounce Rate

Category – Keyword

Graph Type – Table

Date range – Set as appropriate

5. Most Successful Keywords By Goals

Explanation – This shows you which keywords are bringing you the ideal visitors. Once you know this, you can tailor your campaigns towards these keywords and optimize your site for them to encourage more of this traffic.

2 Metrics – Goal Completions + Goal Conversion Rate

Category – Keyword

Date Range – Set as appropriate

Graph Type – Table

Filter – Medium/Exact Matches/Organic

6. Best Organic Landing Pages (Goal Completions & Conv. Rate)

Explanation – This will show you which of your landing pages is leading the most visitors to Convert and complete goals you have set up in Google Analytics. Knowing this can help you optimize your site and better focus your marketing campaigns.

2 Metrics – Goal Completions + % Goal Conversion Rate

Category – Landing Page

Date Range – Set as appropriate

Graph Type – table

Filter – Medium/Exact Matches/Organic

Google Drive is one of a universal source used online, and many users have begun to use Google Sheets as their go to when producing spreadsheet reports for companies. However, there is a limitation that should be known when using such sources as the raw format and development of Google Sheets can be a limitation when you are using other systems to inject and visualize data, and that is loading time. The particular error to get technical for a moment is known as an “SSLError The read operation timed out.”

Google Sheets loading time is one of the biggest hindrances that have been reported by many users and developers. Once you get above the limit of 100 lines, there is an increase of time that happens as Google needs to communicate with its systems and API to pull the data efficiently. Added most users have systems such as Zapier and Airtable or other analytics systems that inject vast rows and columns of data that they then use to present into a visualized format. The simple reason is that users have begun to use Google sheets as a database instead of a spreadsheet and if you want database efficiency and load times you are better off using something that is native to that said function.

Now there are plenty of courses out there that will show you how to build spreadsheets and reports inside of google sheets, and while they are well and good, they will suffer from the same issue and often will break due to the complex loading structures and scripts needed to make them useful. That is why Datadeck is one of the best alternatives out there to visualize your data with ease. ?

To quote Zapier “In general, Google Spreadsheets API isn’t built for the amount of data you’re likely trying to push through. If you’re considering an alternate solution an app like Airtable, or a database, like MySQL, is a popular next step for many people with this amount of data.”

However, beyond the plug for our product, the way to solve the issue is to use an actual database management system to help with the loading times. Systems like Yandex and SQL will give you the ability to load lines of data and have them queried with efficiency instead of relying on multiple systems to call your data before having it translated into an efficient visualized means for your reports and presentation.

Once you have a reliable system in place to have your data pulled efficiently, you should not experience many/any disconnect issues while visualizing your data. Should you have any further questions about this or any other challenge within Datadeck, please feel free to reach out to us at support@datadeck.com or click on the blue button on the bottom right-hand side. We look forward to helping you succeed.

-Datadeck Support Team

Other articles to reference about errors like these:

Zapier

Google

Datadeck has integration with many data sources to help you connect all your data in one place.

Click on the Manage data to manage your data connections in Datadeck. Add, remove or share them with your team.

Learn more about data sources

We are working on providing integration with ActiveCampaign and meanwhile here is a great way to view your ActiveCampaign data on Datadeck.​​

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In a nutshell: Zapier puts your data into a Google Spreadsheet, which can be used in Datadeck.

There are two ways of doing this

1. Using predefined options called Zaps.
2. Or you can choose from a list of options called Triggers.

Here are the steps for Set up

1. Login or create a Zapier account

2. Zapier provides multiple pre-made Zaps (ActiveCampaign to Sheet), but you can choose to create a new one as well.

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3. Scroll down to see the Zap options

Datadeck suggestions

• Add new ActiveCampaign subscribers to Google Sheets
• Export New or Update ActiveCampaign users to Google sheets
• Log new ActiveCampaign email opens in a Google Sheet

4. Select the Zap you’d like to use

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5. Click “Use this Zap, ” and you will be directed to the instruction page.

Click “Create this Zap” and after setup is complete, turn on the Zap.

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6. If the predefined Zap you wish for is not available, you can follow below steps to create the Zap of your dreams.

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7. Then you can select different triggers by clicking on the ActiveCampaign icon

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If you had any issue setting up the Zap, please check our guidance here.

8. After creating your Zap, it’s time to connect your Google Spreadsheet with your Datadeck account.

9. Log in to your DataDeck account and on the left sidebar click Manage Data, and then select your Google Drive

10. Click Add a new file

11. Now select your just created Google Spreadsheet

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12. Now you are all set to create your Dashboard!

We are working on providing integration with Shopify, and meanwhile, this is an alternative solution to view your Shopify data on Datadeck.
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In a nutshell: Zapier push your data to a Google Sheet spreadsheet, which can be integrated with Datadeck.
​

Here are simple steps for the setup

1. Login or create a Zapier account

2. Zapier provides multiple pre-made Zap apps, but you can also create a new one by clicking “Make a Zap!“.

3. Scroll down to see the Zap options

Datadeck suggestions

• Add new Shopify paid orders to a Google Sheets spreadsheet
• Send line items from new Shopify paid orders to Google Sheets as multiple rows

4. Select the Zap you’d like to use

5. Click “Use this Zap, ” and you will be directed to the instruction page.
Click “Create this Zap” and after setup is complete, turn on the Zap.

If you had any issue setting up the Zap, please check our guidance here.

6. If the predefined Zap you wish for is not available, you can follow below steps to create the Zap of your dreams (Make a Zap!).

 7. Ready to trigger the Zap? Click on the “Continue” button.

8. After creating your Zap, it’s time to connect your Google Spreadsheet with your Datadeck account.

9. Log in to your DataDeck account and on the left sidebar click Manage Data, and then select your Google Drive

10. Click Add a new file

11. Now select your just created Google Spreadsheet

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12. Now you are all set to create your Dashboard!

If you have any questions or concerns, please feel free to send us an e-mail at support@datadeck.com or use the blue button at the bottom right hand of the page. We look forward to helping you visualize your data.

We are currently working on providing integration with InfusionSoft and meanwhile this is an alternative solution to view your InfusionSoft data on Datadeck.​

Here are simple steps for the set up.

1. Login or create a Zapier account

2. Zapier provides multiple pre-made Zaps apps, but you can choose to create a new one as well.​

3. Scroll down to see the Zap apps options and select the one you’d like to use.

Datadeck suggestions

Add new rows to Google Sheets by tagging Infusionsoft contacts
Add new Infusionsoft credit card charges to Google Sheets
Add new Infusionsoft payments to Google Sheets

4. Click “Use this Zap” and you will be directed to the instruction page.

Click “Create this Zap” and after setup is complete, turn on the Zap.

5. If the predefined Zap you wish for is not available, you can follow below steps to create the Zap of your dreams.

​
6. Complete the set up and turn on the Zap.
​

If you had any issue setting up the Zap, please check our guidance here.

7. After creating your Zap, it’s time to connect your Google Spreadsheet with your DataDeck account.

8. Log in to your DataDeck account and on the left side bar click Manage Data, and then select your Google Drive.

9. Click Add a new file

10. Now select your just created Google Spreadsheet

11. Now you are all set to create your Dashboard!

If you have any questions or concerns please feel free to send us an e-mail at support@datadeck.com or use the blue button at the bottom right hand of the page. We look forward to helping you visualize your data.